Triple Motive Marketing is a professional firm that offers exceptional, yet affordable, branding, websites, Search Engine Optimization, marketing, and digital marketing services for your business or nonprofit.

In today’s world, getting noticed on the web is one of the most crucial factors for success. You might have a website, but unless that website shows up on Google search results, you will find it hard to reach out to your target audience.

You can contact us today and discover how our solutions will help you get better results or you can read on to learn more about SEO.

Why is SEO Important for Businesses or Nonprofits?

Today, most of your customers search for the product and services that you sell, or the programs or projects your nonprofit does, with the help of search engines.

If someone is looking for a vegan grocery in their area, they would simply type in ‘vegan grocery near me’ or something like that. They are most likely to end up buying from a store that they find on Google.

If you have a vegan grocery but you don’t do SEO, then you would miss out on such customers. This is why SEO is important for businesses but it is just as true for nonprofits who want to appear in searches by potential participants, beneficiaries, sponsors, or donors.

So, if you want your business or nonprofit to be successful in this age of the internet, you need robust SEO solutions.

What is SEO?

Search Engine Optimization or SEO primarily concerns itself with organic search results. It can be defined as the set of practices that aim to improve your rank or position on the search engine result pages.

What Is An Organic Result?
What’s the one word you think of when you hear the word ‘organic’? It is something that is natural, right? That is exactly what organic results mean. It refers to the link that naturally shows up on Google search results.

When you search for something on Google or any other search engine, you get a Search Engine Result Page or SERP. In the case of Google, you would find ads or sponsored links at the top followed by local results and then organic or free results.

These websites are ranked by Google based on certain parameters called ranking factors. So, if your website scores high on these factors, it would get a higher rank. The chances of people clicking on such organic results are much higher as people tend to trust the results more.

SEO is heavily focused on keywords. Keywords are words and phrases that your target audience is most likely to use in their search. For example, if you sell shoes in LA, then your keyword might be ‘leather formal shoes in LA’ or ‘Los Angeles sneaker store’ as these are the terms that someone looking for businesses like yours will use in their search.

Two Types of SEO
SEO is also divided into two different types, depending on the tasks that you are carrying out.

There is On-Page SEO, where most of the work is done on the website itself. In most cases, this is the first thing that a digital marketing company would do. Making your website SEO-friendly is one of the surest ways to increase the chances of getting into the top ranks.

The other type is Off-Page SEO where work is mostly done on sites other than yours. The objective here is to build high-quality backlinks. Backlinks are links on other sites on the web that point to your website. Google and most other search engines use this as a sign that your website is useful and has what is known as “authority” and that increases your chances of getting to the top.

These techniques don’t work independently. In fact, they should work in sync with each other.

Apart from knowing what SEO is, you should also know what gets you the top ranks as that’s what this is all about.

So, let us now take a look at the ranking factors.

The Most Important Ranking Factors

Domain Factors: The following are the most important domain factors that play an important part in determining your overall rank:

· Your domain age

· Presence of target keyword in your domain

· Is the keyword the first word in your domain

· Presence of keywords in the subdomain

· Domain history

· Is the Whois’s owner penalized?

· Public WhoIs instead of private Whois

Page Level Factors: These include a host of different factors.

Some of the most important ones are

· Core Web Vitals

· Length of the Page Content

· Presence of keywords and related keywords

· Page Load speed

· Page descriptions

Site Level Factors:

Here are the most important site-level ranking factors:

· The overall site structure

· Having a proper sitemap

· TrustRank

· Mobile optimization

These are only some of the factors. Our team of SEO experts would make sure that all the ranking factors are addressed so that your website has a higher chance of getting to the top.

Now that we have shared the nature and importance of SEO as well as an overview of what is involved, why don’t you contact us for more information about how we can help you improve your results in searches for organizations of your type?

We can help you to increase your revenues, whether they are from sales or donations, and to connect you with the people and organizations essential to your mission who you might be missing if your website is not properly optimized for search engines.

Thanks for joining us today and I hope this was helpful to you. I welcome your comments, questions, and suggestions below.

Have a beautiful day!