Digital Marketing is a broad topic and many elements. There are so many elements, tools, and techniques we use to perform Digital Marketing for your product or brand, or organization to connect you to your audience.

Here I will discuss some common elements of Digital Marketing.

Content Creation and Marketing

What is content actually? There are various content types.

Content could be text, image, audio, video, podcast, blog, or infographics that are used to describe your product or service or about your organization.

Suppose you have a product or service.

For instance, if you are providing community services. If you provide community education services to rural children then you wrote a blog or article or write something descriptive about your services on your website or social media pages with text, images, or audio video then it is known as Content.

Content is used to define your product or services and to express and educate your audience about your product. So that one day after learning or knowing about your product and exploring the product or service there will be demand for your product. So that your audience will buy your product in the near future or donate to your nonprofit because they see the exceptional social impact of your organization on a social platform.

Various Content Platforms

There are some major content platforms. We use those to perform content marketing over the internet.

Website Content

A website is a major content platform.

That is because by the website you are defining your product or services and expressing them in front of your audience. People will buy your product or services or will donate to your organization by visiting your website.

For your organization, you created a beautiful website. So on your website, you should have some exclusive content about your organization, your services, your products, descriptions, blogs, and many things.

Google Local Business Page

Google local business page is a local business directory for any local businesses in any area. When people search for any business on Google, then Google shows this localized business listing to people in that local area on search engine results.

So it is very important to write content for Google local business pages to reach out to potential audiences quickly.

Social Media Brand Pages

I told you that a huge number of people use social media over the internet.

So you should find your target audience and create a large audience based on your social media brand pages as much as possible.

This is so that when you post something like text, image or video post to your social media then your audience will explore this content from your social media brand pages.

Then, you have to create beautiful, meaningful, relevant, and expressive social media posts to educate your audience about your product or service.

YouTube Video Platform

Youtube is the second biggest search engine after Google. On YouTube you could show your product or service or your activity visually. So video creation, editing, and marketing is the main goal of this platform.

People will see what your organization is doing, and what your product or service is, including product or service features, etc.

It’s a big opportunity to express yourself on YouTube to the world.

The world is waiting to get something creative from you. You just have to express your creativity.

Social Media Marketing

You have created social content through content creation. Now you have to perform social media marketing.

There are two types of social media marketing campaigns:

1. Organic or free social media marketing;
2. Paid social media marketing.

Organic social media marketing is creating content for your target audience about your product, service, program, or project and promoting them organically, which is a free method over social media.

An example is running activities on social media pages, groups, events, etc.

Paid social media marketing is running paid campaigns for your social media brand pages, such as boosting or promoting your social media page or posts.

For these paid media campaigns you have to spend money to promote your social media brand pages and their content to the target audience so we call it a paid social media campaign.

Email Marketing

Email marketing is one of the powerful elements of Digital Marketing.

For email marketing, basically, we collect targeted audience email addresses from website subscription forms, social media campaigns, from online business directories and make an email collection base of target audiences.

After collecting target audience emails we design and promote your product or services via email to target audiences.

If we promote your product or services to 2000 target audience members every month and if ten percent of the people receiving the email will buy your product or service or donate to your nonprofit, then you could get 200 sales or donations every month.

Email marketing is basically describing product or service features and promotional offers or the impact of nonprofit programs or projects on target audiences.

It is possible to get a good amount of sales or donations through email marketing..

Online Advertising

Online advertising is running advertising campaigns through the Google search engine, social media, other web pages, and over the internet where people are engaged with website browsing or text messaging.

When we run an advertising campaign at Google search engine then it is called a PPC advertising campaign. This means pay-per-click advertising.

When people browse google search engines or other web pages then we could show your advertisement text or banners to them so that they could click on advertising banners to come to your website.

It’s the same thing with social media such as Facebook, Twitter, YouTube, and Instagram.

On these platforms, you can run advertising banners or text to get more page followers, post engagement or page visits, or video views. In this way, you could advertise your product or services or programs, or projects to target audiences.

When we run advertisements, we can choose target audiences’ demographics, area, location, choice, age, gender, and other behaviors.

This way your advertisement banner would display only to our target audiences for which the possibility of sales or donations for your brand is high.

Video Marketing

Yes, I already told you a little bit about video marketing in content creation and marketing.

But this video marketing opportunity is huge and has a wide range of platforms for video so it just required a specialized section.

YouTube is the biggest video marketing platform. There also are other video marketing platforms such as TikTok which is competing strongly with YouTube.

On the YouTube or TikTok video marketing platforms, we can create videos for your product or community services to show in front of your target audience.

Social media platforms such as Facebook, Instagram, and Twitter also have video posting features.

What should you do in a video about your product or service or program or project?

You should create informative videos about your product or service or programs or projects to express or describe your product, service, program, or project to your target audiences.

In this way, you could educate your audience about the best features of your product or services or the high positive impact of your programs or projects as a nonprofit.

Include best features, offers, upcoming products, events, and information about your organization’s activity in the world and your social impact.

In this way, you can build a famous brand just by educating your target audiences.

This way when your target audiences receive the details of your product or service or program or project, then there is a possibility that they will buy your service or donate to your organization.

Affiliate Marketing

Affiliate marketing is selling other people’s products or services on your website and keeping a commission from them.

If you have an audience base then you could target any specific product from Amazon, CJ, or Clickbank to sell to your audiences.

For this, you have to create affiliations with affiliated websites such as Amazon, CJ, Clickbank, or other websites.

After creating affiliations you can put those affiliate products on your website and conduct Digital Marketing to sell those products.

Common Tools Used To Do Digital Marketing

There are two types of tools we use to perform Digital Marketing:

1. Free tools
2. Paid tools

Free Tools

Free tools are used for creating content or writing social media posts over the social media brand pages. For this, we use our creativity and expertise to create content.

For paid tools, we have to use various kinds of paid tools available online.

Paid Tools

There are two types of paid tools.

One is a paid tool available online and we access those tools via online web pages. An example is a website creation tool. Then we use WordPress software with paid themes and plugins online.

When it’s search engine optimization then we have to use ahrefs, semrush, screaming frog, Moz, Majestic, Canva and more

Another is software tools, such as Adobe design software such as Photoshop and illustrator for content creation and design.

Adobe Premiere Pro, Sony Vegas, Wondershare, and Filmora are used for after-effects for video creation.

The cost of using paid tools is more than $10,000 USD per month.

Conclusion

There are many elements to Digital Marketing. Which one you use depends upon your goals. It is important to use as many elements of Digital Marketing as possible to have the most opportunities to reach your target audience.

I hope this article was helpful. I welcome questions or comments below.

Thanks and have a great day!